Program June 29th – July 1st, 2017

Just arrive and we will take care of you

Upon your arrival in Stockholm you will be welcomed at the airport by a committee. They will guide you to the fast train that takes you all the way to the front step of Radisson Blu Waterfront Hotel, in the heart of Stockholm. You will be given time to check in, freshen up or perhaps go for a stroll in the city center. A casual welcoming dinner and drinks will be served at the hotel.


Day 1

Arrival in Stockholm. Check in at Radisson Blu Waterfront Hotel in Stockholm city center. A casual welcome dinner is served at the hotel in the evening where you will meet the other guests as well as representatives for SMDW.

Day 2

An exclusive tour to showrooms of design in Stockholm. In the evening a beautiful boat trip  is arranged to the island Fjäderholmarna, where a classical Swedish Midsummer party is held.

Day 3

A guided (English and German) tour of Unesco World Heritage – The Woodland Cemetery and a delicious lunch at famous “Operakällaren”.


Six-stop design tour

All guests will be divided into smaller groups and taken by bus to the different showrooms. A guide will take care of each group during the whole weekend – ready to give excellent service along the way. Each stop at every showroom is one hour where we – the hosting design companies – share our stories and knowledge to give you a personal and unique experience. Our aim is to inspire and give you a taste of our specialties. Lunch and snacks will be served at place.

Swedish Midsummer Party

After an inspiring day we will all gather for a boat trip to a traditional Swedish Midsummer Party in the archipelago. An evening filled with traditions, exchange, fellowship and a taste of Sweden at its best!

Tour of The Woodland Cemetery “Skogskyrkogården”

On the second and final day you will be offered a tour of Unesco World Heritage “The Woodland Cemetery”. Some of Sweden’s leading architects and artists were involved in the creation and artistic decoration of the cemetery.
Everything has been carefully planned, down to the smallest detail. Cremation was gaining widespread acceptance during the early 20th century, and architects Gunnar Asplund and Sigurd Lewerentz took as their remit the design of a cemetery fit for this new age.
Taking the landscape and pine forest as their starting point, they designed a cemetery that focuses on the process of mourning. Their aim was to support the mourners in their moment of need – stirring feelings and thoughts and allowing them to give full expression to their emotions.
Skogskyrkogården is considered a shining example of the “designed experience”, meaning that the design is created around the visitor’s experience of the site.
Architect Johan Celsing designed the new crematorium at the Woodland Cemetery. In the architectural competition, the brick building was called “A Stone in the Forest” and is well suited to the forest landscape. The facility opened in May 2014 and was awarded Sweden’s most prestigious architectural prize: the Kasper Salin Prize.

Register to reserve your seat

We await your arrival with open arms and look forward to welcoming you in Stockholm. We hope to give you an inspiring tour of our capital and Swedish design when the Swedish summer is at its best!
Click here to register